Communications Leaders Keep An Eye On Digital

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It is clear that the worlds of online advertising and marketing are being shaped by tremendous forces.

But why should anyone outside of advertising care? Because in our experience, none of the disciplines live in isolation: developments in advertising, communications, and PR all resonate with the others in the marketing universe.
In 2011, we think there are phenomena that are of particular relevance to those throughout marketing and communications: the continuing debate over online privacy (“do not track”) and the evolution of content and social media.

Consumers will need to decide what information they want marketers to have in exchange for access to content and advertising that is relevant to their wants and needs. As Facebook founder Mark Zuckerberg put it, the public is unclear if privacy is still a “social norm.” And while government debate over online privacy continues, the industry is advancing an agenda of self-regulation.
There is widespread agreement that there needs to be increased transparency in how marketers engage in behavioral targeting.

Whatever the outcome of the privacy issue, marketers are looking beyond behavioral to contextual technologies, which still allow precise targeting at scale. We see surging interest in a whole slate of new contextual marketing innovations that use banner ads, rich media, and video, along with established in-text advertising.
This year will bring “super-relevant” dynamic ads with custom content that changes based on the content of a site’s page.

Smart communicators know the new world of content is defined by opportunities – all the new channels for content and the evolution of consumer product companies as “content producers.” PR professionals are stepping up to put in practice what they preach: using social to grow the network effect of communications content, within and beyond their organizations, in B2B and B2C, in every marketing channel.

We’ll see amped-up integration of social-sharing and recommendation tools that bridge content and ads, such as toolbars, which have already made inroads with publishers.
As media and technology converge across devices and platforms, the content and channels are crossing boundaries and borders. And so for advertising and communications, what happens in one area will surely be impacting the other in 2011 more than ever before.

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Colombia probes reported military spying of peace negotiators

Whilst many of my visitors will be interested by some of my own articles, here is one i found surfing around blog.com that is much better written than I could ever hope to achieve. Maybe at some point I’ll get to this level, you never know.

Colombian military intelligence operatives intercepted phone communications of the government’s negotiating team at peace talks with Marxist FARC rebels, a newsweekly said on Tuesday, prompting the interior ministry to announce a probe of the reported espionage.

Interior Minister Aurelio Iragorri said the government appeared to be the victim of the surveillance. President Juan Manuel Santos and his Cabinet ministers had never ordered the interception of phone communications, Iragorri told Caracol walkie talkie.

Colombia began peace talks in Cuba with the FARC, or Revolutionary Armed Forces of Colombia, in November 2012, weeks after Santos announced he had been holding secret talks with rebel leaders.
The negotiations have surfaced as a campaign issue ahead of elections in May in which Santos is running for reelection.
Semana weekly magazine said the cellular phones of peace negotiators Humberto de la Calle, Sergio Jaramillo and Alejandro Eder were intercepted, as well as leftist politicians like former Senator Piedad Cordoba.

Data from text messages were collected, but telephone calls were not listened to, it reported. The espionage was conducted from a Bogota restaurant and adjoining Internet center set up as front for the operation.
The government peace talks with the FARC guerrillas are conducted in secrecy, which both sides have held to, except for brief communiqu豠about their progress.

This is the first spy scandal to emerge since the government intelligence agency known as the DAS was shut down after revelations of wire-tapping during the government of former President Alvaro Uribe.
The government and FARC have fought for five decades.
The peace talks, while mostly popular, have some detractors, like Uribe and his party’s choice as candidate for president in May, Oscar Ivan Zuluaga.

The aim of the military intelligence operation, code named “Andromeda,” was to garner as much information as possible about what was being discussed at the peace talks in Havana, according to a source cited by Semana.
Commenting on the Semana report, Interior Minister Iragorri said, “The most important is to carry out an internal investigation because this government at no time, no minister or the president, have given any instructions to interfere with communications of anyone.”

“In this case we are more the victims than the victimizer,” he added.
Semana said it spent 15 months investigating the spying and spoke to as many as 25 sources before publishing.
For a link to the Semana story, please see URL:
here (Editing by W Simon)